Wednesday, 14 October 2015

RESEARCH - Target Audience Surveys and Interviews

SURVEY

I created a survey using SURVEY MONKEY. 
I asked questions about the audience members such as: age and gender. Also, asked some other questions which were related to movies, such as: favourite genre, favourite movie celebrity, if they go to the cinema often, what kind of location withnin movies they enjoy, etc. 



I then distrubuted my survey using social media :



The answers that I got were:
All people who completed the survey were between age 18-24.
57% were females and 43% were males.
Top 3 genres were : Comedy (57%), Romance (28%) and Horror (14%)
Most people said that they prefer American movies.
71% said that they would prefer comedian as a main character in a film.
Film location:  School (57%), Supermarket (14%), Hunted House (14%) and other (14%)
70% of people said that their favourite movie celebrities are either Johnny Depp or Angelina Jolie.
66% of the people watched a film at the cinema in the past 6 months.





Moreover, interviewed 4 people each of different genre and age. Most of them prefer action and comedy movies. This is because they find it entertaining.






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