What makes
a good title sequence according to Kyle Cooper?
Kyle Cooper is an American designer of motion picture title
sequences. He was accredited with an idea of handwritten title sequences as an
art form. Cooper He has made over 100 film title sequence including his title
sequence for ‘seven’, which was nominated by New York Times magazine as one of
the most important title sequences in 1990’s.
K.C. thinks that titles/credits that sets an expectation,
gets people excited and seamlessly merge into the film make a good title
sequence.
The front that K.Cooper used in ‘SEVEN’ was all handwritten.
Typography was linked to the serial killer’s handwriting, and this way it
perfectly integrated in the storyline. His others movies: ‘DEADZONE’ and ‘TO
KILL A MOCKING BIRD’ are also very original an interesting. The typography that
he uses encapsulates characters obsession and makes contrast with the moving
motion background.
When he mentions ‘story based’ main title sequence, he means either opening with metaphor or directly, specifically showing what movie is about. After an audience test screening, studio might face problems such as; people not understanding the movie, or low budged to make and add another scene. This is why two and a half minutes of the title sequence become very important to the studio. It helps people to understand what movie is about, it can also be used as prologue, or can even be ahead of the film using another scene that is not in the actual movie.
According to Kyle Cooper, title design can improve the whole story and
make the content more understandable.
No comments:
Post a Comment